Triggers watch for changes in your data and act on it following a set of rules. Triggers can automate the sending of emails, change the status of an account, and integrate with third party applications for data transfers or payment processing. They're the building blocks for delivering great service to your customers.
For example, you can send reminders at regular intervals to a customer who has begun an application to your school. If you're an online retailer, you can connect through to a payments processor to complete the sale, update your customer's record, and send them an email with their receipt and a PDF attachment -- and send a followup email a week later asking how they liked your product. Triggers do all that. They change a whiteboard full of ideas into a list of automated processes.
These are the ten actions you can perform with triggers, and combine to meet your business requirements.
- Send an email
- Update a field in this record
- Update fields in another table
- Transfer this record to another table
- Delete this record
- Delete records in another table
- Integrate with a 3rd party process like payments processing
- Execute binding
- Schedule triggers to run at certain times
- Stop all actions and exit