Tracking Email Delivery, Open Rates & Bounces
The Email Tracking Module provides insights into all of the emails sent through your Logiforms accounts. You can track delivery and open rates for Autoresponder Emails, Notification Emails and emails sent via Triggers.
Accessing the Email Tracking Tools
You can access the Email Tracking Tools from the desktop icon, the main menu or from the dashboard by rolling your mouse over a form and then expanding the Form Tools menu as shown here:
Viewing Email Delivery Information
The Email Tracking module will load the most recent set of email delivery information when it is opened. You can sort and search by clicking on the column header of each row.
Searching and Filtering
Click the down arrow in each column heading row to expand the menu. From here you can Sort Ascending, Sort Descending to search by a text string (ie. search in the email column for a specific email, search by date in the Queued Date or Event Date columns, or filter by type of email (e.g. Autoresponder, notification, trigger) or by Event (e.g Opened, Delivered, Bounced, Processed...)
Understanding Event Types
The type of events you'll see are explained below. One thing to keep in mind is that once an email is queued for delivery, a "processed" event is created. This means the email has made it into the queue and delivery will be attempted. Next, you may see a "delivered" event, or a "blocked" or "bounced" event once that email has delivery attempted. It is important to keep in mind that you will always see more than one event per email - starting with the "processed" event. If you don't see a processed event, then no email was ever queued up for delivery.
This event fires when an email is queued for delivery. Think of this as the top of the funnel–unless it is dropped (see below), each message will create a processed event.
When an email has been accepted at the receiving server, you'll see the delivered event. This event does not guarantee that the email was placed in the recipient’s inbox. In fact, a delivered email is only the beginning of an opaque process. The remaining four events begin to give us hints about whether anyone will ever see this delivered email.
There are a number of reasons your email will not even be sent to a recipient for delivery. This event indicates the email was dropped. View the details column for a reason for the drop.
When an email cannot immediately be delivered, but it hasn’t been completely rejected, the deferred event fires. Sometimes called a soft bounce, we will continue to try for 72 hours to deliver a deferred message.
If a server cannot or will not deliver a message, you will see the bounce event. Bounces often are caused by outdated or incorrectly entered email addresses. Many times you won’t know a bounced email address until it bounces.
An opened email is the first step toward the action you want your recipient to take. This event fires every time the email is viewed with images turned on. Like all email service providers, Logiforms (and our ESP) use a transparent image beacon to track opened messages. This beacon is currently the only way a sender can tell if an email has been opened.
Most internet service providers provide a feedback loop, sending specific spam complaints to the email service providers. When we receive such a notice, we fire a spam event, so that you can react appropriately–or at the very least, never send another email to that address.